Provision Research and Events in Association with the Neuro Business Institute bring you the Neuroscience in Wellness, Sales and Consumer Psychology Conference for the first time in South Africa.
Who is NBI?
NBI is a pioneering Institute which can help to improve your organization’s brand, and grow the thinking and innovative practices of your personnel. That means greater profit, market penetration, greater insight into the minds and potential of your staff coupled to their satisfaction. They are then geared to unite with common drive and loyalty to support your vision.
What is Neuroscience?
Neuroscience is a science field which grew generously from combined studies of psychology, engineering, economics, medicine, sociology and biology. The human brain has food, survival and sexual rewards at its core. Thanks to the seminal studies of Daniel Kahneman and Amos Twersky amongst others, we have discovered that the latter rewards translate easily into the business world. It has been shown to drive decision making, risk taking, consumer psychology, strategic thinking and the growth of major industries.
Individuals in business seek to understand their own thinking blueprints, successes and failures, patterns of behaviour and personal mindset. Understand neuro-economics and the herding behaviour that drives the pursuit of financial rewards as well as shareholder behaviour of listed companies. Discover how the design of your office curbs creative thought. Discover why some leaders have a following and others are avoided.
Dr Denise Bjorkman
Dr Denise Bjorkman is a socio-behavioural scholar and seasoned business woman. She has distilled forty years of industry, government and organisational experience into NBI and the application of neuroscience in business. An ardent believer in the value of the LePEST C model of personal knowledge she has thoroughly pursued nine different academic and scientific fields with distinction in her career.
Denise was mentored for this role by Prof Wynand Pienaar UNISA and UNY) who was an early adopter and global authority on a then budding neuroscience field. He guided her conceptualisation of her doctoral dissertation relating to the doctor-patient relationships which crossed several disciplines: psychology, social science and semiotics.
Her neuroscience portfolios include marketing, sales, consumer psychology, decision making, negotiation, counter-terrorism, criminal profiling, deviant behaviour profiling and prediction, nonverbal communication and behaviour profiling.
Denise worked as an expert consultant and researcher for CODESA for which she also wrote key note address for a head of state. She was also mandated to provide services to the Gender Advisory Legal, Media and Peace Committees. Denise has been a regular commentator on neuroscience applications in current affairs, politics and international relations, global election personalities and famous criminal trials. Her neuroscience and human behaviour knowledge has been sought by the global print and online media, BBC, ITV, CNN, ABC, Al Jazeera and Asian Television. She and Veterinarian Sue Hart produced their own documentary on Animal versus Human Body Language and she helped to found the first School of Broadcasting in South Africa.
She is an entrepreneur who has anticipated global trends in several industries, placing them firmly on the economic map. She is an author, editor and published researcher. In her personal capacity Denise engages in active community work in informal settlements.
About this Conference
Don’t lose another sale or another valued member of staff. Learn how to get inside ‘the brain’ of your staff, sales prospects and markets. Create an engaged, driven and productive workforce and drive customer loyalty.
Neuroscience now has a place in business. We will teach you how to use cutting edge technology to gain rare insights into the brain and real motivations of individuals and groups without the gobbled look. With our professional speakers you will learn how to tell beyond a psychometric test if someone is fit for a job or a leadership position.
More and more, CEOs and HR executives are contracting with experts on neuroplasticity (the brain’s ability to reorganize itself by forming new neural connections throughout life) to heighten the brain power in their company. Neuroplasticity will soon become the new competitive edge.
Why you cannot miss this event?
If you want to remove the guess work in understanding the human brain and the inner workings of your customers or staff – this event is for you. Wouldn’t you like to know how your brain works at speed below consciousness? We will show you the inner workings of decision making, planning and motivation with graphic detail. This is, after all, the most important frontier humanity will cross in the 21st century. We lead the field in this specialization.
Selling has always been an art form. Now it is a real science which provides brain based information on how to customize your sales approaches and close. A neuro-marketing exert will explain the new brain based consumer psychology to explain what pushes ‘the buy button’ with your existing or potential customers. Close that deal faster. Penetrate the market faster. Drive human performance with greater ease.
Neuroscience is the study of the brain and its workings. It has broken out of the laboratory beyond academic studies. This event gives you information in layman’s language that you can apply in the real world. Gain meaningful insights across fields of marketing, social science, consumer psychology, cognitive psychology, decision making and strategy.
Choose one or both days of our specialty offerings: Neuro wellness which challenges existing methodologies within corporates and wellness clinics, and/or Neuro-Sales and Neuro Consumer psychology.
Key topics for day one – Neuro Wellness in the work place
- Reviewing Employee Wellness with the Brain in Mind
- Mastering Neuro Sociology of the workplace
- Optimise your workplace dynamics – Unlock potential and inspire performance
- Cannabis in the work place
- Live demonstration using the latest Neuroscience technology
Key topics for day two – Neuro marketing and Neuro sales
- How Neuroscience revolutionizes sales
- Applying deeper consumer research with biometrics
- Profiling the sales and marketing professional’s brain
Who should attend?
CEOs, Managing Directors, Managers, Neuro Wellness, Health practitioners, human resource executives and decision makers; wellness and medical practitioners, trainers, therapists and consultants; business decision-makers, influencers and strategists involved in improving employee wellness and operational efficiency; any organisation that puts its people at the centre of its business strategy; anyone needing to improve productive capacity and capability of their resources.
All attendees will take home The SensofinityVR M1 Virtual Reality Headset suitable for Any smartphone with a screensize between 4 to 6 inches and a FREE online book on How the Brain Controls all Pleasures by Professor Mark Gillman Neuroscientist and Addictionologist. He is an internationally celebrated author, scholar, neuroscientist and lecturer. He is one of the world’s leading authorities on addiction and neurotransmitters. An established author. His latest book will be published on 5 March 2018. A free download from Amazon will be available to all delegates at this convention for a 5-day period starting 5 March.
About the sponsor
Neural Sense™ is Africa’s first Neuromarketing company. We help brands understand what’s really going on in the hearts and minds of their consumers. Using cutting edge neuroscience technologies in market research we optimize the full marketing mix, and are able to help improve your ROI. So, whether you’re a brand looking for insights or a traditional market research company, partner with us – a Neuromarketing consultancy that offers data that is concise, accurate and objective. www.neuralsense.com
Dr. David Rosenstein, Co-Founder & Director, Neural Sense
David comes from a background in Clinical Psychology and has vast knowledge in the field of Neuroscience. He has also completed his PhD, where he tested his hypotheses using fMRI neuroimaging technologies and techniques. He is the scientific backbone of the Neural Sense™ team and ensures that all of their projects are both scientifically and ethically sound. His deep understanding of the human brain provides valuable insight into the inner workings of the subconscious.
Mark Drummond, Co-Founder & Director, Neural Sense
Mark Drummond draws upon over nine years of experience working within the fields of advertising and marketing for large agencies like Ogilvy and M&CSaatchiAbel. He applies this knowledge, together with his Business Science Marketing Honours degree and an MBA, to the application of Neuromarketing research to solve the business challenges faced by the clients of Neural Sense™ which include consumer insights teams; marketing and brand managers; advertising agencies and market research firms alike.
HRworks.co.za is the National Human Resources online Directory in South Africa covering all HR needs in the Human Resources Profession. We offer free HR policies, free HR advice, an HR Careers Page, an Events Calendar along with interesting HR articles and industry updates. We currently host HR Networking Breakfasts in Cape Town as well as HR Conferences & Seminars.
HR Pulse is an online portal dedicated to ensuring the human resource sector has a knowledge base to turn to for all their HR requirements. Filled with essential information about how to manage your employee-related questions and issues the site is essential reading for anyone who manages employees or owns their own business.
Click to download the full training agenda
“Trade is about information. Goods sit in the warehouse until information moves them” C.J Cherryh
Warehousing is an integral part of every logistics system, where the warehousing is an important link between the producer and the customer. Warehousing plays a vital role in providing a desired level of customer service at the lowest possible cost where there is a pressure on the warehouse to perform its functions to a high standard to meet the expectations of the customer. Over a number of years warehousing has developed from a relatively minor part of the company’s logistics system to one of its most important functions.
The purpose of this exciting seminar is to show how to implement all of the essential tools for the effective management of warehousing and stores. The course examines various aspects of the business such as production, product, suppliers, customers and the associated product throughputs and volumes.
This training seminar will be delivered by an instructor who has first-hand practical experience of warehousing and the training course will have presentations with interactive practical exercises, supported by video material and case studies. Delegates will be encouraged to participate actively in relating the principles of warehouse management to the particular needs of their workplace.
There will be considerable organisational impact where methods will be improved and significant savings made. Organisations will gain in sending their employees to attend this training course by:
- Examine the link of stock in the company operations and activities
- Analyse the key areas of warehouse operation
- Identify and understand key performance indicators
- Succeed in improving operations
- Apply the right cost and service balance
- Gain a competitive advantage
- Get up-to-date on the latest money-saving warehousing technology and software.
- Increase the security of your facility and slash theft and shrinkage.
- Set up cycle counts and achieve 95% accuracy in your inventory records.
Who Should Attend?
There are many people in organisations who would gain significant knowledge about warehousing from attending this course. It is suitable to a wide range of professionals but will greatly benefit:
- Those managing warehouses or stores
- Those non-warehouse people who need to gain an awareness of the issues and key drivers of stock control operations
- Stock professionals
- Warehouse operatives and supervisors
- Distribution professionals